What is your purpose or goal? (What is your organization’s desired outcome from doing what you are doing?)
Who do you see as your current primary audience?
Who do you see as your secondary audiences?
Do you want to reach another type of audience or a different demographic?
What specific things does your organization do (or what service do you provide) that support your mission & purpose?
What specifically does your organization do to attract your current audience(s)?
Do you have any specific goals for your organization over the next year (3-5 years)?
What are the best opportunities you have to grow (in size, stature, as a team, as a community, etc).
What kind of impression do you want to make on your audience(s)?
What response do you want your audience to have or make when interacting with you and your organization?
What is the primary goal for the new website? In other words, what do you want the website to accomplish?
Do you have any secondary goals? If so, please explain.
How will you measure these goals?
What are your users' needs? (What would you like your users to get out of this experience?)
What are the functional requirements of your website? (i.e. There should be a blog for daily updates.)
What are the key points you want to communicate via your website?
How often will content be updated? (job openings, events, press, etc.)
List any existing nonprofit websites you like in regards to design and content/messaging.
How would you describe the personality of your current team?
Please select three.
If you selected "Other" above, please explain.
Describe your hiring process. What traits do you look for? What questions do you ask?
What are some significant milestones in your organization's history?
What obstacles have you had to overcome? How did you do it?
How would your employees describe your management approach?
Describe your organization's culture in one sentence.
What inspires you?
What keeps you awake at night?
Name one thing you've read and/or heard recently about environmental preservation efforts that resonated with you.
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